Born from the necessity of finding a lifestyle that represents and connects with men. It is essentially about self-confidence and being proud.
Our mission is to find the balance between design, comfort and functionality. Before conceptualizing each collection, we work around these three words, when developing each and every garment. It’s all about the fit!
Becoming an expression that defines men’s swimwear, underwear, and sportswear design; taking into consideration free thinking and freedom as a lifestyle.
Resulting in a style, a philosophy and a way of living.

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